Wednesday, November 11, 2009
I don't actually own a Burberry Trench coat, but that isn't stopping me from adding ArtoftheTrench.com to my list of favorite social networking sites. Burberry's new site, Art of the Trench, will feature images of real people in Burberry trench coats. Burberry has teamed up with famed photographer Scott Schuman from the popular blog The Sartorialist for the majority of the images, but don't let that stop you from submitting your very own - they're accepting. This may be a new approach to branding, but I actually think it will work. After a couple of minutes on the site I found myself thinking I really need a Burberry trench... they seem to go with everything!