Monday, June 1, 2009

Color Branding...

This is the coolest thing I've seen so far today. I snagged this article from Julia Allison. It's all about how color plays a role in the way people perceive certain brands.

"Research reveals people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone."

Based on this color grid, I think I'm going to stick with my red and black color story... I think it suites me just fine!

To read the full article : A Guide to Choosing a Color for Your Brand

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